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Monday, 14 November 2011

FL Studio Merchandising Design Contest: Won 2nd Prize!

What a big surprise! I opened up my email and I saw a receipt from Image-Line software, makers of FL Studio. 

I went into the contest forum thread, and I found that I won the 2nd prize!

First prize by AndrAKondrA had 167 votes, winning 25% of all the votes:
This image is from the forum where there was a button to click to vote ;)


2nd prize was my entry, scoring a 148 votes, winning 22% if all votes:
This image is from the forum where there was a button to click to vote ;)

The entry by gamecat666. It won 3rd prize with 111 votes, bagging 17% of all votes:

Winning the 2nd prize in this contest means I would receive 300 IL Virtual Cash. 1st prize wins 500 IL Virtual Cash and 3rd prize wins 100 IL Virtual Cash.

There were comments on the voting page that 3D renders are more eye catching on computer displays and more likely to attract voter's attention. However the concept and layout/composition may not be the best in the context of a t-shirt design or a mug. My piece was used as an example, because my cables were "cut-off" by the boundary of my rendered frame, thereby making it not the best candidtate, design-wise.

Also, with regards to designing for the print-medium in mind, some people also commented that photo-realistic renders, even they look attractive, would not be so suitable for mugs and t-shirts, if the designers had actually had experience doing designs for t-shirts. 

The moderator commented that the designs could be used in posters for example, and they might work with us to request for modification to make the designs more suited to their purposes.

I absolutely agree with the fact that 3D spoils the market, in a way. The glossy finish and realistic shading do have the effect of covering up a weaker concept. Any piece of deisng with a nice 3D render is a design with a good execution. It would carry an average design through to become above-average. 

Only people who're trained in design can tell if a design is strong or not. It means that with their strong foundation, they will always have an edge over 3D software users who do not have fundamental knowledge in image composition, lighting principles and colour theory. That is why I believe being a 3D (CG/VFX) aritst, one should also be very aware of those foundation in art and aesthetics.

Thank you for your support, voters!